MediaAlpha Executives Sell Shares Under Trading Plan
| Reporter Name | Relationship | Type | Amount | SEC Filing |
|---|---|---|---|---|
| Yi Steven | Director | Sell | $1,487,750 | Form 4 |
| Nonko Eugene | Director | Sell | $1,487,959 | Form 4 |
Steven Yi, Director and Chief Executive Officer, President, and Co-Founder of MediaAlpha, sold 72,000 shares of Class A Common Stock on October 30, 2024, at a weighted-average price of $20.6632 per share, totaling $1,487,750. Following the transaction, Yi directly owns 2,312,162 shares of the company. The sale was conducted under a Rule 10b5-1 trading plan, adopted in May 2024, to satisfy tax liabilities from vested restricted stock units.
Eugene Nonko, Director and Chief Technology Officer of MediaAlpha, sold 72,000 shares of Class A Common Stock on the same date, at a weighted-average price of $20.6661 per share, totaling $1,487,959. Following this sale, Nonko directly owns 1,550,990 shares of MediaAlpha. This transaction was also executed under a Rule 10b5-1 trading plan adopted in May 2024 for tax liabilities from vested restricted stock units.