TCS to Power Retailers with NVIDIA Accelerated Computing

Tata Consultancy Services (TCS) is integrating NVIDIA accelerated computing to help global retailers adopt next-generation AI capabilities. TCS has embedded NVIDIA AI Enterprise software into its retail products and solutions to drive innovation and growth. Through this partnership, TCS is infusing NVIDIA's advanced AI, computer vision, and digital twin capabilities into its retail offerings.

The partnership leverages the latest technology, multimodal data, domain-specific accelerators, and TCS' retail industry experience. This will allow retailers to derive actionable insights, attain precision and agility, build intelligent automation, and drive more proactive and evidence-based decisions. TCS and its retail industry experts leverage proprietary AI-powered platforms (TCS Optumera™ and TCS Omnistore™) to deliver transformation.

Krishnan Ramanujam, President, Consumer Business Group, TCS, stated that TCS helps retailers gain a competitive advantage and unlock new sources of growth by combining deep domain experience with next-generation technology at speed and scale. Together with NVIDIA, they are setting a new standard for AI excellence, superior store operations, and dynamic supply chain management.

TCS estimates that retailers using its solutions on an NVIDIA technology stack could potentially save up to 75% in executing the same operations compared to other similar solutions. TCS has developed specialized solutions for retailers spanning generative AI for hyper-personalized content creation, video analytics for intelligent inventory management, and AI-powered real-time insights on competitor pricing.

Examples of TCS retail solutions on NVIDIA and their impact include:

• Scalable Enterprise Generative AI Adoption Powered by TCS AI WisdomNext™: The GenAI aggregator platform TCS AI WisdomNext™ is now accelerated with NVIDIA AI Enterprise, allowing retailers to experiment with GenAI solutions in real time. Leveraging NVIDIA NIM and NeMo microservices, its capabilities span across enterprise-grade AI assistants, accelerated product onboarding, dynamic marketing creatives, and retail-specific hyper-personalized content generation.
• Stores of the Future Powered by Video Analytics: This computer vision-based solution uses predictive AI to transform traditional stores into leaner and more intelligent spaces, helping reduce theft and checkout time, while improving stock availability and productivity. It leverages domain-specific AI models and TCS' Image and Video Analytics Toolkit, built on NVIDIA Metropolis.
• AI Competitor DataBureau: With this solution, retailers can achieve near-real-time intelligence on competitor strategies across pricing, promotions, assortments, content, and marketing. Its deep attribute matching engine built using NVIDIA NeMo enables product matching across competitor catalogs with over 96% accuracy.
• Retail Simulation-as-a-Service: Using TCS' retail-centric proprietary pricing, promotion, assortment, and space intelligence platform, TCS Optumera™ – and NVIDIA Omniverse libraries, the two companies are working to empower retailers to simulate complex 'what-if' scenarios before executing decisions in the real world.

Azita Martin, Vice President and General Manager, Retail & CPG, NVIDIA, said that retailers are turning to AI to drive transformation across every step of their value chain. By integrating NVIDIA's technologies into their platforms, TCS is able to help retailers automate operations, deliver personalized experiences, and simulate business and operation scenarios with faster performance.

TCS has a dedicated NVIDIA business unit that integrates NVIDIA's technology capabilities with TCS' contextual expertise to accelerate AI adoption for customers. There are 12 major solution offerings across industries and nine centers of excellence driving innovation. At the NVIDIA GTC 2025, TCS was recognized as the Rising Star for AI innovation and its industry-specific AI-led solutions. TCS is also leveraging NVIDIA's AI foundation training to skill its workforce in key areas, such as NVIDIA Omniverse libraries, large language models, and AI-driven sales strategies.

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) is a digital transformation and technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.

Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce of over 600,000 employees in 55 countries and 202 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients – helping them emerge as perpetually adaptive enterprises. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to Artificial Intelligence today.

TCS sponsors 14 of the world's most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.

 TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2025.