Blackstone Explores Exit for Ancestry.com Sale or IPO on the Table

Blackstone (BX, Financials) is weighing whether to sell Ancestry.com or take it public, according to people familiar with the matter.

The firm purchased the genealogy platform in 2020 for $4.7 billion. Talks are still in early stages, and no decision has been made. Blackstone could also hold onto the company if market conditions don't improve.

Ancestry has built a large base of paying subscribers through its family history records and DNA testing kits. Analysts say a sale or listing could attract strong interest from buyers looking to expand in consumer data and digital health.

For Blackstone, the move would mark one of its largest potential exits. Investors will watch whether the firm moves toward a sale or waits for better conditions in the IPO market.