Interesting news today with the merger of Zillow and Trulia (TRLA):
The combination of companies is still showing zero profits.
Either way, a free gift of a rally here has Zillow stretched beyond "trend" so I would suggest walking away or writing calls for as long as possible "AT THE MONEY" to capture as much premium as possible.
1 year call premiums might be 20% for at the money options and I think that is a decent return.
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