PFOCUS Interesting Company

KEY POINTS

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Milestones✔️
It is the first company in India to offer a high-end post-production finishing system, film scanning, and recording system. It is also the first in South Asia to offer a 4K DI Facility.
Its technology division, Prime Focus Technologies, deployed the World’s first Hybrid Cloud platform “CLEARTM” in 2009.
It is the first company in the world to convert an entire Hollywood film from 2D to 3D - transforming the stereo conversion services landscape forever. [1]
After the acquisition of Double Negative in July 2014, it became one of the largest independent Visual Effects (VFX) service providers in the world.[2]
It owns India’s largest integrated studio with 25% capacity of Mumbai studio market and [3]

Products✔️
The Company operates in three major segments which include:
1. Creative services (85%) like visual effects, stereo 3D conversion, and animation.
2. Tech/Tech-Enabled Services (10%) like Media ERP Suite and Cloud-enabled media services.
3. India’s Film & Media Services (5%) - Production and Postproduction services. [4]

Revenue✔️
Its revenue distribution on the basis of:
The contract is annuity 81% and project 19%.
Product Mix: Services contribute 51% and products 49%.
Region is India 71% and RoW 29% (mainly UK and Canada). [5] [6]
The company derives more than 86% of its revenue from Hollywood. [2]
The revenues from VFX segment grew by 25% to Rs. 49.5 billion in 2019 and is expected to reach Rs. 89.3 billion by 2022. [4]

Customers✔️
PFL caters to players across the entire media industry value chain and across the product lifecycle of media content. Its major clients include top Hollywood and Indian studios and media companies across the globe:
Studios – Warner Bros., Disney, Netflix, etc.
Broadcast networks – Bloomberg, Disney, Star, etc.
Others – ICC, BCCI, Amazon, etc. [7]

Open Offer✔️
An open offer was made by A2R Holdings (Acquirer) along with ARR Studio Private Limited and Mr͘ Namit Malhotra for acquisition of up to 8 crore shares representing 26% of the Target Company, at a price of INR 44.15 per share. [8]

Recent Developments✔️
It has entered into several partnerships like with the Whip Media Group. [2]
Several companies ceased to be the subsidiary (like Prime Focus VFX USA Inc.) of Prime Focus Ltd. while others were merged (like DNEG Creative Services Limited and Double Negative India Private Limited were amalgamated with DNEG India Media Services Limited). [9]
It made several improvements in CLEARTM like introducing the CLEAR Vision Cloud, a media recognition AI platform. [10]

Focus✔️
In Creative Services it aims to expand their global footprint and diversify the business across content formats. It also expects a growth in cross-selling through bundled VFX, etc.
In Tech/Tech-Enabled Services it aims to sign more strategic deals and increase revenue from existing clients by offering new modules and analytics. [11]

Key Managerial Personnel✔️
Mr. Naresh Mahendranath Malhotra was appointed as the Chairman w.e.f. May 01, 2020 [12]
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