Just do it or just don’t do it?

Nike is one one of the most recognisable brands. A staple name, the biggest sports and apparel brand in the world. So what’s gone wrong and why has the stock suffered of late?

If you look back at the chart on a 6 month interval you will see that the price has remained in a constant uptrend since it was listed. In fact this trend line dates back to 1981 folks. Whilst Nike does dip below the trend line, it managed to find its way back and bounce of it. That was until recently, particularly today where they failed satisfy investors that their turnaround story is still in tact.

Blame China, blame brands like Hoka. None of that really matters. My concern is with the price. I suspect we drop to around $78 to fill the gap and continue to grind back up. If that fails, get out as there could be a larger drop.

So should you do it, or should you not? Of course this isn’t financial advice but Nike isn’t going anywhere. So be patient, don’t FOMO in. Dca down and be patient. More importantly DYOR