Kennedy and Nestlé: The Beginning of a New Era for the Industry?
Nestlé (Ticker AT: NESN.US) is looking to calm market fears following criticism from Robert F. Kennedy Jr. appointed by Donald Trump as the new U.S. health chief. Kennedy, known for his stance against packaged foods, has used his platform to question products such as Kellogg's (Ticker AT: K.US) Fruit Loops cereals as part of his “Make America Healthy Again” campaign. However, Nestlé says it shares principles with Kennedy, particularly in terms of improving agriculture and nutrition.
Steve Presley, president of Nestlé in North America, clarified that Kennedy's concern is more about regenerative and clean agriculture, an approach that Nestlé has supported for years. This stance highlights the company's commitment to innovation in health, an effort that began in 2019 when it started ranking its products by nutritional value.
Technical & Fundamental Aspect
Looking at the monthly chart it is palpable the steady fall in value over the last 2 years from 129 francs to 76.64 francs where it is currently trading. It is important to note that like all companies listed on the Swiss index, it has suffered from the strength of the franc in its conversion of foreign earnings. Looking at quarterly results its data has been relatively stable except for the post-pandemic earnings period in 2021 which was arguably one of the best for companies in the food and beverage sector. Subsequently the net has remained relatively stable despite criticism and economic sanctions.
Looking at the chart you can see a bearish channel started in 2022 to date. At the moment it is located at the bottom of this channel. A bearish oversold signal was marked on November 13. Currently the POC is around 83-84 francs. It is currently at the bottom of the channel touching the low of 76.04 francs. Looking at the average crossover it has been advancing since February 1 with the 200 average below the 100 average and the 50 average below the 100 average. In other words, the extension of this volatility from the end of October has extended the stock's downward slide very sharply.
Why is it relevant?
Nestlé's focus on health innovation and sustainable agriculture aligns with Kennedy's concerns, which could soften the relationship between the two parties, despite previous criticism of processed products.
A shift towards sustainability
Nestlé has been the subject of much criticism in the past, especially for its involvement in controversial practices, such as the marketing of milk powder in developing countries, the exploitation of natural resources and the use of unhealthy products in its offerings. However, its current focus on sustainability and health innovation reflects a clear strategy of adaptation to social and market demands. Consumers are increasingly aware of the environmental and nutritional impacts of the products they consume, and Nestlé appears to be responding to this trend.
By aligning itself with Kennedy, who promotes public health and regenerative agriculture, Nestlé may be trying to improve its image and demonstrate its commitment to more responsible practices. This strategic move seeks to mitigate past criticism and position the company as a more positive player in the food industry.
However, the real test will be in how the company implements its commitments and whether its actions actually match the ideals it is promoting. Nestlé's challenge remains to maintain this narrative over the long term, as its history is marked by controversy.
Ion Jauregui - ActivTrades Analyst
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The information provided does not constitute investment research. The material has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and such should be considered a marketing communication.
All information has been prepared by ActivTrades ("AT"). The information does not contain a record of AT's prices, or an offer of or solicitation for a transaction in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information.
Any material provided does not have regard to the specific investment objective and financial situation of any person who may receive it. Past performance is not reliable indicator of future performance. AT provides an execution-only service. Consequently, any person acing on the information provided does so at their own risk.
Steve Presley, president of Nestlé in North America, clarified that Kennedy's concern is more about regenerative and clean agriculture, an approach that Nestlé has supported for years. This stance highlights the company's commitment to innovation in health, an effort that began in 2019 when it started ranking its products by nutritional value.
Technical & Fundamental Aspect
Looking at the monthly chart it is palpable the steady fall in value over the last 2 years from 129 francs to 76.64 francs where it is currently trading. It is important to note that like all companies listed on the Swiss index, it has suffered from the strength of the franc in its conversion of foreign earnings. Looking at quarterly results its data has been relatively stable except for the post-pandemic earnings period in 2021 which was arguably one of the best for companies in the food and beverage sector. Subsequently the net has remained relatively stable despite criticism and economic sanctions.
Looking at the chart you can see a bearish channel started in 2022 to date. At the moment it is located at the bottom of this channel. A bearish oversold signal was marked on November 13. Currently the POC is around 83-84 francs. It is currently at the bottom of the channel touching the low of 76.04 francs. Looking at the average crossover it has been advancing since February 1 with the 200 average below the 100 average and the 50 average below the 100 average. In other words, the extension of this volatility from the end of October has extended the stock's downward slide very sharply.
Why is it relevant?
Nestlé's focus on health innovation and sustainable agriculture aligns with Kennedy's concerns, which could soften the relationship between the two parties, despite previous criticism of processed products.
A shift towards sustainability
Nestlé has been the subject of much criticism in the past, especially for its involvement in controversial practices, such as the marketing of milk powder in developing countries, the exploitation of natural resources and the use of unhealthy products in its offerings. However, its current focus on sustainability and health innovation reflects a clear strategy of adaptation to social and market demands. Consumers are increasingly aware of the environmental and nutritional impacts of the products they consume, and Nestlé appears to be responding to this trend.
By aligning itself with Kennedy, who promotes public health and regenerative agriculture, Nestlé may be trying to improve its image and demonstrate its commitment to more responsible practices. This strategic move seeks to mitigate past criticism and position the company as a more positive player in the food industry.
However, the real test will be in how the company implements its commitments and whether its actions actually match the ideals it is promoting. Nestlé's challenge remains to maintain this narrative over the long term, as its history is marked by controversy.
Ion Jauregui - ActivTrades Analyst
*******************************************************************************************
The information provided does not constitute investment research. The material has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and such should be considered a marketing communication.
All information has been prepared by ActivTrades ("AT"). The information does not contain a record of AT's prices, or an offer of or solicitation for a transaction in any financial instrument. No representation or warranty is given as to the accuracy or completeness of this information.
Any material provided does not have regard to the specific investment objective and financial situation of any person who may receive it. Past performance is not reliable indicator of future performance. AT provides an execution-only service. Consequently, any person acing on the information provided does so at their own risk.
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