Small cap stocks have been extremely hot lately and one of them is Mangoceuticals, Inc. (NASDAQ: MGRX) which has been gaining momentum since announcing its sponsorship of BarStool Sports’ sex podcast – Only Stans. This move reflects MGRX’s thorough understanding of marketing strategy because it precisely targets its target audience while utilizing a growing underrated medium. Taking into account the significance of this sponsorship, MGRX’s revenues may increase drastically which might make MGRX stock one of the small cap stocks to watch closely this year as it is pursuing additional sponsorship deals.
MGRX Fundamentals
The first few years of any company are critical since during that time corporations set strategic visions that could help it in achieving profitability or lead to its demise. MGRX was founded in 2021 which makes it a newcomer to the erectile dysfunction (ED) market. That said, its Only Stans sponsorship reflects an understanding of the sexually active demographic that other ED companies simply lack which is why the stock’s potential could be considered extremely promising.
The Checkered Past of ED Sponsorships
ED companies have a complicated history when it comes to sponsorships. In 2007, Viagria pulled out of its sponsorship deal with the MLB abruptly after it spent hundreds of millions of dollars. The reason is not specified however one could infer that the results of the sponsorship did not satisfy Viagra because the sponsorship did not target a specific audience. Another issue that ED sponsorship may face is a lack of comfort in advertising ED medications. A year before Viagra withdrew its sponsorship, a cluster of NFL teams withdrew their sponsorships with Levitra as the league did not feel comfortable being associated with an ED medication.
The differences between MGRX’s sponsorship deal and the aforementioned deals are simple – placement, and targeting. The Viagra and Levitra deals appeal to a large audience but they felt out of place. On the other hand, sex podcasting is a profession built on discussing a taboo subject matter which means that an ED sponsorship fits like a glove. Furthermore, sex podcast regulars are more likely to be sexually active which is desirable for an ED company.
The Desirability Of Sex Podcasts
The sexually active demographic could be seen as a simple manifestation of lust perpetuated by primal carnal desires, however, a closer look reveals a litany of overarching ideologies. Sex podcasts like Esther Perel’s Where Should We Begin, Doing It! with Hannah Witton, Only Stans, and many others discuss topics such as being autistic in the sex industry, paraphilias (atypical kinks), and raw sexual narratives that reveal the messiness of sex in its authentic form.
This medium is optimal for discussing ED because it emphasizes a central philosophy that focuses on demystifying sex and discussing it as if it were any other topic. This aforementioned philosophy is also the reason why Only Stans has an average of 320 thousand viewers, and why the sponsorship deal was a wise choice for MGRX.
Future Plans
As things stand MGRX did not give any details about the nature of any future marketing deals it might be considering, however, the company stated that it is “aggressively hunting additional sponsorship deals with similar media opportunities ”. That statement was made in regard to deals within BarStool Sports as well as similar organizations. That said, MGRX’s approach towards targeted marketing will help it acquire suitable sponsorships which will improve its chances of acquiring revenue from these deals. It is for that reason that its dedication to marketing-oriented growth is a clear market advantage that may catapult MGRX stock to new heights.
Short Data
As is, MGRX is one of those small cap stocks with short squeeze potential as its short data hint at a potential short squeeze. Currently, MGRX has a high cost to borrow of 410% and a 100% utilization rate, however, its short interest is only 6.2% and its float on loan is only 11%. Despite this, MGRX’s short data are increasing rapidly compared to last week which may see a short squeeze occur – especially since MGRX has a low float of 6.2 million.
MGRX Financials
According to MGRX’s Q1 report its assets increased fourfold QoQ from $1 million to $4.1 million which is mostly due to its cash balance increasing from $694 thousand to $3.7 million. Liabilities, on the other hand, decreased from $389 thousand to $296 thousand. This is extremely promising since it means that MGRX has more than enough cash on hand to cover its liabilities 10 times over which is incredibly impressive for small cap stocks – especially for a new company like MGRX.
Technical Analysis
MGRX stock is in a neutral trend with the stock trading in a sideways channel between its support at $1.60 and its resistance at $2.39. Looking at the indicators, the stock is above the 200, 50, and 21 MAs which are bullish indications. Meanwhile, the RSI is neutral at 55 and the MACD recently turned bullish.
As for its fundamentals, MGRX appears to be one of the small cap stocks poised to soar thanks to its groundbreaking sponsorship with Only Stans which might assist in garnering popularity and boosting sales. With the company pursuing additional sponsorship deals, MGRX could soar if a new deal is announced.
MGRX Forecast
ED sponsorships have a bad record due to a litany of reasons regarding accurately targeting a specific audience to hesitancy due to the nature of ED medications. GRMX’s sponsorship with Only Stans circumvents these issues because sex podcasts target sexually active adults and their profession is built on discussing taboo subjects. Due to these reasons, GRMX may see a notable increase in its revenues which is likely to be reflected in the stock performance.
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