Alphabet trades at 20x earnings vs. Microsoft's 29x. Bard is a worthy competitor to ChatGPT and we remind readers that Alphabet continues to be the world's dominant advertising business. Preference is GOOG, MSFT, AMZN in order. Strongly prefer GOOG to MSFT given valuation discount. We see upside for Alphabet at $140 per share and downside at $110. Read more at research.blackbull.com