10/7/24 - vrockstar - ELF Too cheap to ignore ~$102. Buy.
- low 20s PE for mid 20s growth - AI will disrupt many categories, but makeup...? - cash generative. low (2% FCF) yield not "great" but growth is hard to ignore. also the price focused niche is great for the current environment. - solid brand - need to evaluate leadership (anyone have a view?) I'll revert here. - starting with a 1% position. think it could be a 2-3% position if/as we get into the 90s and even 80s (if/as) - mind the gaps in the chart from the 2023 period (flagged in grey)
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