Coinbase Partners Africa’s Yellow Card To Expand Global Foothold

11 Jan

Coinbase teams up with Yellow Card to bring USDC to 20 African countries, revolutionizing global access to cryptos and financial inclusion.

The leading global crypto exchange, Coinbase has announced a strategic partnership with Africa’s leading stablecoin exchange, Yellow Card, to pioneer the future of money across the continent. Meanwhile, this collaboration aims to provide millions of users in 20 African countries with unprecedented access to USDC, fostering faster, more reliable, and cost-effective transactions through Coinbase and Yellow Card products.

Coinbase and Yellow Card Unite for Financial Inclusion
Coinbase, in a recent blog, unveils a visionary initiative to expand access to its products in emerging economies, starting with Africa. The partnership with Yellow Card, a Coinbase Ventures portfolio company, promises to empower users with seamless access to USDC on the L2 Base, ensuring transactions at fees significantly lower than traditional fiat transfers.

In addition, the announcement showed that Coinbase is broadening product accessibility in emerging economies, commencing with the inclusion of 20 African countries.

Meanwhile, underlining the importance of this collaboration, Coinbase’s statement emphasizes that the partnership addresses specific needs in regions with high inflation rates and heavy dependence on remittances. In addition, the move is poised to bring economic freedom to these areas, protecting savings from currency volatility and facilitating remittances with reduced fees and faster processing times, according to the announcement.

The partnership’s impact extends beyond individual users, particularly benefiting small and medium enterprises (SMEs) in African and other emerging economies. With the integration of USDC, these businesses gain swift access to the global financial system, overcoming challenges related to opening USD and Euro accounts that hinder cross-border growth.

Moreover, in a continent where the majority of the population is young, the initiative aligns with the preferences of a tech-savvy generation. As more than seven in 10 cryptocurrency owners globally are under 34 years old, this move resonates with the expectations of a demographic accustomed to the speed, reach, and autonomy of the internet.

Meanwhile, this strategic partnership aligns with Coinbase’s broader vision of global expansion, following a “Go Broad, Go Deep” strategy. By establishing clear rules and partnerships, Coinbase aims to drive innovation and bring over a billion people into the realm of cryptocurrency. Besides, the collaborative move signifies the inevitability of cryptocurrency as the driving force behind a more open, accessible, and global financial system.