Penny stock: Brand Concepts Ltd: High risk reward

penny stock: Fundamental looks great as sales and profit YOY increasing. It is at ATH.
It is also added by HNI: Ashish Kacholia.
available at 28% lower than ATH Price.

Market Cap
₹ 769 Cr.
Current Price
₹ 691
High / Low
₹ 966 / 186
Stock P/E
64.6
Book Value
₹ 46.4
Dividend Yield
0.14 %
ROCE
32.0 %
ROE
42.7 %
Face Value
₹ 10.0
Industry PE
64.6
Price to Cash Flow
65.2
PEG Ratio
1.87
ATH % Diff
28.5 %
Pledged percentage
0.00 %
Debt to equity
0.80
No. Eq. Shares
1.11
EPS
₹ 11.0
Net CF
₹ 0.20 Cr.
Enterprise Value
₹ 788 Cr.
Free Cash Flow 5Yrs
₹ 18.4 Cr.
cfo by pat
0.16
PE DIFF BY IND PE
0.00 %
High price all time
₹ 966
Piotroski score
9.00
Price to book value
14.9
Industry PBV
5.75
Intrinsic Value
₹ 147