Amazon.com, Inc. ($AMZN) Expands Low-Cost Bazaar Service

Amazon.com, Inc. (Nasdaq: AMZN) is making a bold move into the global low-cost e-commerce space. The retail giant announced the expansion of its Amazon Bazaar service — known as “Haul” in the U.S. — to 14 new international markets, intensifying competition with Shein and PDD Holdings’ Temu.

The service targets value-driven shoppers by offering ultra-cheap goods like $10 dresses, $5 accessories, and $2 home items, with a focus on emerging markets such as Nigeria, the Philippines, Hong Kong, Saudi Arabia, and Taiwan. The expansion builds on Bazaar’s earlier success in Mexico and the UAE, signaling Amazon’s strategy to tap into the fast-growing global demand for low-cost online retail amid weaker consumer sentiment.

This move comes as U.S. import tariffs under the Trump administration pressure household budgets, particularly for low-income groups. By diversifying into affordable goods, Amazon aims to defend its e-commerce dominance against Chinese platforms that have captured younger, price-sensitive consumers through viral marketing and social commerce. Analysts note that this pivot could enhance Amazon’s total addressable market and bolster revenue from international operations in 2026.

Technically, Amazon’s stock remains in a strong uptrend, trading near $244.41, slightly below its recent high of $258.60 market this week. The weekly chart shows consistent higher lows supported by a long-term ascending trendline from early 2023. The $220–$225 zone now serves as key support, with potential for a short-term pullback before resuming the rally toward the $300 level.

Momentum remains positive, with volume strength confirming investor interest following strong Q3 earnings. A sustained move above $260 could trigger a fresh bullish leg, extending Amazon’s dominant run as both a tech and retail powerhouse.