$AMZN vs $BKNG (aka PCLN Priceline) Dead Even Race

24 Des 2019

Amazon AMZN is Blue
Priceline (renamed BKNG Booking Holdings recently (and oddly) is Orange.

White vertical line indicates most recent percentage change flip flop since market bottom in early 2009. Priceline has been beating AMZN since July 2019, 5 months ago.

Why?

If trade war related, then Amazon is undervalued currently, since there’s apparently a trade deal that’s happened. If it’s not, then discount travel online brokers is ironically winning the race against online retailers. Or they’re neck and neck at a minimum... Hmmmm