Amazon withdrew from the Chinese market

24 Mei 2023

Amazon announced that its withdrawal from the Chinese market was attributed to fierce competition from domestic rivals such as Alibaba and JD.com, regulatory challenges and changing consumer habits. In addition, Amazon faced difficulties gaining market share in China, where local players with a deep understanding of the market and strong logistics capabilities dominate e-commerce, despite its withdrawal from the domestic marketplace. As a result, Amazon announced in June last year that it would end the operation of the Kindle e-bookstore in China on June 30 this year. After that, users cannot purchase new e-books. At that time, the incident attracted market attention, and China's Ministry of Commerce also responded to this, saying that this is a normal phenomenon in a market economy. The outage in the Chinese market will not affect its operations in other regions, and other users can still obtain the required applications through the Amazon App Store.

Relevant news may affect short-term stock price performance, but the long-term trend has little impact. The reason is that Amazon has withdrawn from the Chinese market, which has a relatively small impact on business operations and income. From another perspective, after Amazon starts from the Chinese market, it will concentrate its resources on other Asian regions and emerging market countries, which will have more room for future enterprise development, cost control and marketing. According to the stock price performance of Amazon on the Nasdaq market in the United States on May 23, the impact was less than 0.1%. Assuming that the U.S. debt ceiling negotiations do not have much effect on the market, it is estimated that Amazon's stock price may find support in the red range in this chart or develop upward in the blue price range.