Historically apple performs worse after the presentations (weekly/daily(wise)). This idea does not recommend to short apple, but rather be cautious in the environment of such events. The logic behind big events is simple. Imagine market price as a sponge which sucks all the available information. By the time of the event market tries to "suck" or reprice the stock/equity by expectations and rumors. Approaching the event, all information will be priced, so there will be no people to buy the stock further after the event (only in case they will present Apple car or something what is not priced. Such events are incredibly rare, knowing the nature of the markets. Because insider buying is reflected in the price, judging by noumerous leakages from the foxconn, employees, etc. So, generally it is not a good idea to buy in for the long term in the event of presentation.
This case is very similar to other events like Musk Dogecoin SNL event (in description) or CD Project Cyberpunk fail after the game release. (GTA 5 2013 physics > Cyberpunk 2020)
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