As China opens up more to the world, it is also embracing western cultures like celebrating Christmas and New Year as well. Shanghai, Beijing, Guangzhou, the tier 1 cities shopping malls and the e-stores like Tabao and many online stores are hawking gifts for this festive season.
With year end bonus, people are more in a mood to spend and that drives up the revenue of Alibaba, the strongest player in this Ecommerce field in China.